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<p class="spip">Pomze was conceived by Daniel and Emmanuel Dayan, with the support of apple tree growers group Vergers d’Anjou. </p> <p class="spip">The project originated from the shared perception that apples, universally widespread but not that well-known, form a major cultural heritage, from orchards to stills. </p> <p class="spip">They are certainly amongst the noblest natural products from French countries (and from so many others). Their culinary uses are boundless and they offer a vast range of flavours and textures to be discovered or rediscovered. </p> <p class="spip">But there is more here than a mere cooking theme. Pomze also aims at being a convivial and friendly meeting place where apple growers, cider and calvados producers and all those involved in apple-related activities will have the opportunity to share their passion and knowledge with a broader audience. </p> <p class="spip">Our partner, Vergers d’Anjou, exemplifies the changes that have occurred in the last four decades with the emergence of major multinational food retailers. These changes certainly had key positive outcomes for producers as they accelerated equipment modernization and international expansion. However, the direct link that used to exist between producers and consumers has disappeared. </p> <p class="spip">It is now more difficult for producers to get consumers to understand their products, their production methods and what actually contributes to differentiate them. And mass marketing certainly does not make up for the disappearance of that direct link. </p> <p class="spip">Many consumers are inadequately informed. They are not always able to differentiate between products and tend to ignore seasons and geographical origins. When it comes to fresh food they usually cannot rely on commercial brands. Consequently, price becomes the key buying factor, thus increasing the offering convergence. </p> <p class="spip">Limited knowledge about food production naturally favours some kind of nostalgic feelings, abundantly exploited by marketing professionals. At the same time, a well-inspired growing interest for production methods has led to the development of numerous “organic” products, also bearing the risk of adding further confusion. The result is a complex situation that may induce further misappreciation and is unlikely to facilitate the dialogue between producers and consumers. </p> <p class="spip">This direct dialogue is precisely what Pomze endeavours to contribute... in proportion to its (modest) means. We certainly take care in selecting our products, be it apples, ciders or any other. And we care to give producers the opportunity to explain their production methods. </p> <p class="spip">You won’t find an old cider press at Pomze. Instead, you may notice the photographs taken in the orchards. You’ll see the protecting nets against hail storms tight over the apple trees, the state-of-the-art sorting facility at Saint Sylvain d’Anjou but also the hand picked apples, because they are hand picked. </p> <p class="spip">Pomze also wishes to promote the variety of producers and production methods. We intend to offer rare apple varieties developed by local producers on tall trees. And we certainly want to acknowledge the amazing work carried out in conservation orchards and fruit tree nurseries... </p> <p class="spip">We hope you’ll help us turn Pomze into a friendly and informative meeting place, as well as one of the best restaurants in Paris !* </p> <p class="spip">(*) If you want to be kept informed of news and events at Pomze, just <a href="http://www.pomze.com/PomZe/article.php3?id_article=58" target="_top">let us know your email address</a></p>
